About Barrie.Marketing: who we are, who leads us and how we work

Why a site just for Simcoe County trades

Simcoe County deserves its own approach because its year is unlike most of Ontario's urban markets. A trade in central Toronto has busy and quiet months, but a trade in Tiny, Ramara or Wasaga Beach can see its customer base change shape with the seasons, as cottages open, fill up and close.

General marketing advice tends to assume steady demand, one city and customers who live where they buy. None of those hold here. Our services are built around three local realities:

• demand that rises and falls with openings, closings and heating season
• customers spread across a large county with long drive times
• a share of property owners who live elsewhere and search from the GTA

Ali Sedighi, MBA

Ali Sedighi leads Barrie.Marketing and the wider group. He holds an MBA in Technology Management and has more than 17 years of experience in digital marketing, going back to 2007, when he founded ONE.ir, a full-service digital marketing agency.

Later ventures include Conv.ca, his conversion-rate optimisation agency, MyAutomation.ca and SAZ.ca. He has built 150+ live HVAC websites and has worked with clients in Canada, the USA and Dubai. He lives and works in Vancouver, British Columbia.

His HVAC portfolio includes sites such as CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca and HeatLand.ca. Heating is one of the most seasonal trades in Canada, which is a big part of why the method transfers well to Simcoe County's seasonal economy. You can read his profile on Sedighi.ca.

The group behind us

We are one brand inside a small group of Canadian companies. Knowing how it fits together helps you understand who you're dealing with.

• Sedighi.ca is the consulting company through which Ali Sedighi advises on growth, marketing and technology. Brands such as Trades.Agency and Conv.ca, along with HVAC.Agency, HVAC.Digital and BusinessConsulting.ca, belong to it.
• SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian firm for strategy, AI and revenue work; Ali founded it and is its Managing Partner.
• Trades.Agency is our parent brand for trades marketing, and its published plans are the ones we use.

How we work

We work in a particular order, and we're open about it, because it explains most of what we'll ask you for.

1. Look at your year first. Before suggesting any channel, we read your jobs by month and by town. In this region the calendar usually explains more than the competition does.
2. Agree the numbers in writing. What a job is worth, what you can pay to win one, and how many you can take each month.
3. Fix the foundations. Website and Google Business Profile before ads, because ads only magnify what's already there.
4. Spend where there's room. Push in the months and towns where your crew has capacity, hold back where it doesn't.
5. Report on booked jobs. Clicks and impressions are reported, but they aren't the goal.

You own everything we build: your website, your domain, your ad accounts and your Google profile. Plans are month to month.

What we won't do

Some limits are worth saying out loud.

• We don't promise rankings, lead counts or results, because nobody honestly can.
• We don't resell your leads to other trades or run a referral marketplace.
• We don't publish fake reviews or made-up customer quotes, and we won't ask you to.
• We don't give legal, licensing or compliance advice. For your trade's rules, go to the regulator. Our sister site Ontario.Center keeps official Ontario links such as TSSA, ESA and WSIB in one place.

Next steps

If this sounds like a fit, the contact page explains how to reach us and what to include. You can also look at the pricing and the results from our HVAC work first.